Creativity

         

Audi Ad Campaign
BBH, London

Ian Heartfeld
Vinny Olimpio
Ian Heartfield
Benedict Redgrove
Onishi Yasuaki
Sebastian Presoux

I really enjoy this series for a number of reasons. I mean the interesting lines created by the installations, wonderful use of color, everything is quite symmetrical and there's a beautiful car at the center of every piece. Though, most of all, it's the way the creators went about incorporating this idea of a physiological, human response and it's direct connection to the vehicle. The visual style of the vehicle is precise, fastback, low-slung slipping through streets under city lights. Then they superimposed this kind of style upon art installations that surround the vehicle, one shaped like an EKG monitor line, the other like a blue iris. Intricate fine details are in these structures lending themselves to something of an industrial look, but the very human dilating eye and heart rate line are very easily discerned and create a connection between human to machine. The way this is portrayed and techniques to convey this message throughout the series exudes creativity.

Color Harmony Rules

This week just a quick rundown through a few images that align well to some color harmony rules.

"Let's refresh our memories!"
for Panela

Creamos,
Medellin, Columbia

Jorge Montoya E
Sara Sarmiento
Diego Rolda
Carlos Montoya
Bryan Olaya

Analogous scheme running from greens, yellows, oranges, to reds.

"38 million times..."
for UOL music Deezer

Africa, Sao Paulo

Andrea Siqueira
Alexandre Kazuo
Lucas Ribeiro
Lambuja

Monochromatic blue scheme, balanced by dark and light values and repetition of shapes

AlmapBBDO, Sao Paulo

Bruno Prosperi
Luciano Lincoln
Fabiano De Queiroz
Cesar Herszkowicz
Pedro Corbett
Adelmo Barreira
Marcos Sachs

Complementary scheme, oranges in reflected light and backgrounds. Blues for the focal point and outfit pieces. Saturation is reduced on the oranges to help balance out with the bright blues.

Brian Hodges

Robert Bacall Representatives

Triadic scheme, greens in the background, purple and blue flowers, and orange in the sweater and skin tone saturation and brightness has been adapted to keep any one color from creating friction with the rest of the composition.

Color Inspiration

Moma Advertising,

Sao Paulo

Rodolfo Sampaio / Pedro Vargens / Danilo Maia, Lucas Ribeiro / Pedro Vargas

I really enjoy the clear contrast made with the complimentary colors in this series. The even divide of complimentary color schemes works really well to make interest. An even mix of cool and warm creates approachable pieces, while the flip in the focal point helps emphasize the message. It's balanced in shape as well. Meanwhile there is great emphasis made with position and orientation of the shapes in the focal point.

Leo Burnett Tailor Made,

Sao Paulo

Marcelo Reis, Alessandro Bernardo, Vinicius Stanzione / Ricardo Alonso / Renato Ramalho / Kako

This series moves toward earth colors. In particular with the soft-warm pinks make the sky vibrant and fascinating the cool blue snow and waters relax, the tint of the snow in particular creates a more vast sense. There is excellent emphasis created by the placement of the word "jeep," in both pieces. The shade creates depth, and assists the perspective for both as well. The shading and gradation of the composition in the second image is magnificent.

Positive and Negative Space

Elementary Structure
TAPE OVER
Artlake Festival, Berlin
tape art mural installation
Print - Summer 2016

The positive space is an interesting mural using duct tape and reflective tape, interesting variation of color in the reflective tape is emphasized by the contrast on the installation's background but when viewed as intended by the art collective who installed it the piece becomes very interesting. The wooded area surrounding the installation is captivating because of the juxtaposition. The installation while intending to be a microscopic view of a cells structure is so unnatural with straight lines and pointed structures pop like graffiti. It's webbed design appears to resemble a computer component's structure more than it does a living cell's. Nature surrounding such a piece with sunlight playing upon the colors of the leaves and the lines on the trees and the dirt and leaves on the grounds, and variety of trees the scene seems very much alive. Without the natural details of the surrounding woods, this piece on it's own wouldn't have much a voice. 

Personal Selections

This post is going to be a mix up. After having time to flip through the books Paul has given me over these past few weeks, I've made a few selections that I particularly liked. I'll keep things brief and just point out a bit of what I like about each one. Hope you enjoy them.

G. Collette and J. Dufour
Amsterdam Type Foundry
"Independent" (promotional image, 1930)
~
20th Century Type
Lewis Blackwell

Asymmetrical balance, good use of negative space to give weight.

Roger Excoffon
"Choc" (promotional image, 1953)
~
20th Century Type
Lewis Blackwell

Depth by overlapping, great textures and the brush provides a lot of tension

Michael Going
SX-70 Manipulation
~
Archive Vol. 4 - 1996

High staccato rhythm, very cool depth created by perspective and contrast.

Minoru Kawase, Yoshimitsu Tenbata
Volvo
"untitled" (promotional image, 1996)
~
Archive Vol. 4 - 1996

Very balanced, type and logo near the bottom unify with the paint splatter near the top. Awesome emphasis on the negative space where the car shape is.

Jon Haddock
"Cafeteria"
~
Print 2002

Isolated dark figures kind of balance out the repetition and placement of the red chairs and tabletops. Surreal perspective on gruesome event.

"The Thinkers"
Published in Raw
~
Print 2002

Unified by the repetition of all the boxes and the lines that connect them. Tons of movement happening in this and is overwhelming with the great variety of shapes.