Wednesday, October 26, 2016

Color Harmony Rules

This week just a quick rundown through a few images that align well to some color harmony rules.

"Let's refresh our memories!"
for Panela

Creamos,
Medellin, Columbia

Jorge Montoya E
Sara Sarmiento
Diego Rolda
Carlos Montoya
Bryan Olaya
Analogous scheme running from greens, yellows, oranges, to reds.

"38 million times..."
for UOL music Deezer

Africa, Sao Paulo

Andrea Siqueira
Alexandre Kazuo
Lucas Ribeiro
Lambuja
Monochromatic blue scheme, balanced by dark and light values and repetition of shapes

AlmapBBDO, Sao Paulo

Bruno Prosperi
Luciano Lincoln
Fabiano De Queiroz
Cesar Herszkowicz
Pedro Corbett
Adelmo Barreira
Marcos Sachs
Complementary scheme, oranges in reflected light and backgrounds. Blues for the focal point and outfit pieces. Saturation is reduced on the oranges to help balance out with the bright blues.

Brian Hodges

Robert Bacall Representatives
Triadic scheme, greens in the background, purple and blue flowers, and orange in the sweater and skin tone saturation and brightness has been adapted to keep any one color from creating friction with the rest of the composition.