Moma Advertising,
Sao Paulo
Rodolfo Sampaio / Pedro Vargens / Danilo Maia, Lucas Ribeiro / Pedro Vargas
I really enjoy the clear contrast made with the complimentary colors in this series. The even divide of complimentary color schemes works really well to make interest. An even mix of cool and warm creates approachable pieces, while the flip in the focal point helps emphasize the message. It's balanced in shape as well. Meanwhile there is great emphasis made with position and orientation of the shapes in the focal point.
Leo Burnett Tailor Made,
Sao Paulo
Marcelo Reis, Alessandro Bernardo, Vinicius Stanzione / Ricardo Alonso / Renato Ramalho / Kako
This series moves toward earth colors. In particular with the soft-warm pinks make the sky vibrant and fascinating the cool blue snow and waters relax, the tint of the snow in particular creates a more vast sense. There is excellent emphasis created by the placement of the word "jeep," in both pieces. The shade creates depth, and assists the perspective for both as well. The shading and gradation of the composition in the second image is magnificent.
